Macks Lifesciences

SERVICE // SCIENTIFIC VISUALIZATION

Scientific Reporting & Visualization

Good results poorly communicated don't move a reviewer, a funder, or a board. We design the visual and written layer around a finding, the figure, the poster, the deck, after the analysis is done, not as an afterthought bolted onto raw output.

THE PROBLEM

Researchers are trained to generate results, not necessarily to present them to a funding committee, a journal reviewer, or a non-specialist executive, three audiences with different requirements from the same underlying data.

OUR APPROACH

We build the presentation layer specifically for its audience: a journal figure that meets submission requirements, a poster that reads at conference distance, or an executive report that leads with the decision the data supports.

PROCESS

  1. 01

    Audience definition

    Journal, conference, or executive audience, each changes what the deliverable should lead with.

  2. 02

    Narrative structuring

    Deciding what the data is actually arguing before deciding how it should look.

  3. 03

    Design & production

    Figures, posters, or decks built to the target format's real constraints (submission specs, print size, slide format).

Frequently Asked Questions

Do you write the accompanying text, or only design?+

Both, if needed, data storytelling here means the narrative and the visual are built together, not a design pass on a paragraph we didn't see.